Prize Fulfillment Services: What's Included
Prizes are the core incentive driving engagement toward your marketing goals when running a sweepstakes or contest. That’s why we offer specialized prize management and fulfillment services for your promotional needs.
You’ll want to ensure you have the right incentive to engage your customers with your brand. As the promotion concludes, you can save time and effort using prize fulfillment services to handle the logistics of rewarding your customers, while you spend your time on reaping the marketing benefits of the promotion’s registrants.
Since prizes are the central component of sweepstakes or contests – here at Realtime Media, we’ll guide you through our prize strategy process to ensure your campaign’s success from beginning to end:
- Strategic Planning and Prize Conception
Prizes are the main draw of a great sweepstakes or contest – The right rewards can drive the best results. That’s why we include prize concepting for your promotion with our prize fulfillment services.
Our end-to-end services begin with delivering prize options best suited to your audience and brand. We can assist with strategic planning of your prizes that will incentivize your audience to act, while working within your budget and entrant demographics.
- Prize Procurement
Concepting prizes that match your audience is just the start. Ensuring these prizes are fulfilled is crucial to protecting your brand by delivering your audience the promised rewards.
We can assist with planning and executing the tedious logistics of experiences such as dream vacations and getaways or curation and delivery of physical rewards.
We consider all factors including:
- Winner Affidavits
- 1099 Tax Forms
- Shipping, Custom Labeling/Packaging
- Entrant Support
- Winner Screening (to ensure eligibility)
- Winner Verification (to prevent fraud e.g.: limit one per household)
- Winner Drawing & Outreach
In addition to supporting your contestants or entries, we also handle verification and management of winners to ensure a complete, positive experience between your brand and audience.
Why Winner Verification?
As part of our winner outreach process, we ensure full enforcement of the official rules by verifying the winner’s identity. We use the winner’s name, email, phone number, and in some cases a notary to verify winners’ identity so that if the limit is, for example, “one winner per household” that is executed.
Winner Outreach Services
From initial winner outreach to the option to include special winner letters and packaging we have all the capabilities to ensure your verified winners have a special experience. You can choose primary and secondary channels of communication you would like us to use to reach out to your winner(s) and we can even complete outreach in social media Direct Messages when you grant permission through each social platform.
- Prize Administration
Our services are covered by a $1,000,000 Errors & Omissions Indemnification Policy.
Handling the obligations of a prize-driven promotion can be daunting, however, we provide the legal expertise to ensure your official rules, prizing parameters, and promotion are up-to-par with state, national, and international guidelines.
- Prize Fulfillment
Even if you have prizes in hand, we can still work with you to ensure the often tedious details of prize management are covered.
UP NEXT IN THIS GUIDE:Prize Strategy & Planning
Prize Strategy & Planning
The driving power of digital sweepstakes and contests are the incentives that sit at their core. Using prizes to drive consumer engagement can aid in lead generation and the conversion of passive user into active shopper, driving marketing goals.
At Realtime Media, our end-to-end fulfillment services start at the very foundation of incentivized engagement – prize strategy & planning. Working with and guiding your brand through the process of determining prizing, our account strategy team takes the follow factors (and more) into account:
- Number of Winners
- Brand’s Products & Goods/Services Sold
- Digital or Physical Prize Deployment
With decades of experience and millions of prizes sent to excited winners, our industry leading experience will save your brand time and effort. There isn’t a prize that we can’t fulfill. Our prize strategy and fulfillment suite of services handles all of the logistics of rewarding your customers allowing for more of your time to be spent on reaping the marketing benefits of a successful promotion.
UP NEXT IN THIS GUIDE:Legal Administration & Compliance
Legal Administration & Compliance
Depending on the size and approximate retail value (ARV) of your promotion, certain steps must be put into place to ensure that both your brand and your winners stay legally compliant.
Bonding & Registration – For promotions where the total ARV of the prizes is above $5,000, bonding & registration is necessary in New York, Florida, and Rhode Island if your brand plans to allow residents of those states eligibility to win. Each state, while similar in regulation, have slightly different processes and timelines for the bonding & registration process. Realtime Media follows industry-wide best practices in ensuring that all promotions, where necessary, are bonded and registered well ahead of state-by-state deadlines.
1099 Tax Forms & Prize Reporting – For individual prizes with an ARV greater than $600. Whenever the sum of a single winner’s prize(s) is valued at over $600, that prize and its value must be reported to the IRS in order to make sure that it is claimed as a taxable item. While not necessarily a long process, the process of filing requisite tax forms can easily become tedious as prize pools get larger and the list of winners gets longer.
Alternate (Free) Means of Entry (AMOE) – If your promotion requires a purchase as a means of entry (receipt validation, in-pack promo code, etc.), an alternate (free) means of entry (AMOE) must be offered in order to remain legally compliant. Realtime Media offers support for mail based AMOE and will handle the P.O. Box set-up as well as the storage and manual entry of mail-in entries.
Insurance & Indemnification – Protect your prizes. Realtime Media offers insurance and indemnification that covers up to $1 Million under our Errors & Omissions Indemnification Policy.
Handling the obligations of a prize fulfillment can be daunting, however our in-house legal team offers the expertise necessary to ensure your official rules, prizing parameters and promotion are up-to-par with state, national, and international guidelines.
UP NEXT IN THIS GUIDE:Registrant Services
Winner Drawing – For Sweepstakes – Central to every sweepstakes promotion is the random winner drawing(s). Realtime Media has pre-built programs and protocol to make sure that every promotional registrant has an equal and fair chance at winner as per your promotion’s rules. Before any winner drawing takes place we scrub every entry-list for duplicates, scripted & bot entries and invalid registrations. From there Realtime Media will randomly draw all necessary winners from the finalized entry list.
Winner Outreach, Verification & Affidavit – Ensure that all prizes go valid, eligible winners. Especially for high-value and experiential prizes, Realtime Media recommends (and will administer) background state and federal level background checks on all winners to check for criminal record* and any other outstanding articles. Additionally, Realtime Media conducts all winner outreach and affidavit, notifying registrants of their winner-status, arranging prize delivery and coordinating tax forms
*Criminal record, if disclosed and non-outstanding, does not necessarily disqualify a registrant from winning.
Promotional Support – User experience is not only important to the consumer, but should be just as important to you and your brand. With every promotion we help administer, full e-mail coverage is included as a means of promotional support. From promotional launch through the end of prize fulfillment, our team of dedicated project managers and fulfillment specialists are there to answer and user questions and help with any problems that may occur. Whether users are having trouble registering for the promotion or have questions about fulfillment or winner statuses, we answer it all so your brand doesn’t have to.
Content Moderation & Judging – For User Generated Content (UGC) Contests – Enforce brand standards for digital content with integrated content screening. Built into the admin tool for photo and video UGC promotions is an industry leading AI tool that can be easily trained to identify, monitor, and automatically tag submitted content. Make sure that every piece of content that is eligible to win meets criteria set by your brand.
Realtime Media also offers manual screening and impartial judging services for UGC. Based entirely on criteria provided to RTM from your brand, we complete screening, sorting, and judging 100% in-house and deliver full results back to your brand for the final say on winner selection.
UP NEXT IN THIS GUIDE:Prize Procurement & Fulfillment
Prize Procurement & Fulfillment
Procurement – Coordinating prizes can be a lot of details to juggle. Bring surprise and delight to consumers hassle free. Our in-house team of procurement specialists work to make sure that any imaginable prize that your brand can think of available as a potential prize. We handling the research, sourcing, and procurement of both digital and physical prizes for your promotions. Additionally, Realtime Media offers full planning services for experiential prizing including the booking of flights, hotels/accommodations, ground transportation, ticket/event purchase and more.
Warehousing – Prizes take up a lot of space that your brand might not have. Realtime Media can take care of the warehousing and storage of all prizing. All warehousing has 24/7 security and all staff are background checked and cleared to safely and securely handle any prizing. Prizing, once received, is inventoried and securely stored until winners are drawn and it is time for shipping and prize delivery. For digital prizing (e-tickets, giftcards, coupon codes), the same inventory and securities protocol applies. All digital prizing, once received, is stored in a database with password protected securities.
All prizing, once assigned to winners, are linked to winner records through our internal databases and any tracking, shipping, or fulfillment information is connected at the winner-level.
Kitting – For Sampling Programs – When running a sampling program that requires promotional kits to be sent to winners, Realtime Media can take care of all packaging, taking the burden off of your internal team. Our in-house fulfillment team will work with your brand to develop and put together all kitting elements and make sure that every package meets your brand’s standard.
Fulfillment – After your promotion’s entry period officially ends, it is important to get their prizes as quickly and efficiently as possible. With all fulfillment services run in-house Realtime Media makes surprise and delight easy. We’ll help to make sure that all prizes are sent directly to all winners as quickly as possible. Every prize, once shipped, is tracked (via standard tracking services) and all tracking codes are sent to winners via email as well as recorded internally to ensure that all prizes make it to the correct winners.