Digital Shopper Marketing Capabilities
Shopper Marketing campaigns revolve around the purchase. It’s important to make sure that your campaign is backed by the technology to make sure those purchases count.
There are several ways that your brand can make sure that each shopper purchase is verified and eligible for promotional entry. Each of our shopper marketing promotions are backed by industry leading technology including:
Dependable Code Generation
At the core of on-pack promotions are unique registration codes. Our code back-end technology is capable of reading and verifying thousands of unique registration codes.
SMS & MMS Technology
Go above and beyond traditional SMS campaigns with MMS enabled text-to-enter. Our text-to-enter engine accepts both SMS and MMS (multi-media) messages allowing for even more mobile engagement. No apps or third-party programs required.
Powerful Receipt Validation Engine
Allow your customer to shop at whatever store they choose and still have the ability to verify their purchases. Our industry leading receipt validation network can recognize receipts and purchases across multiple stores.
Secure Data Transfers, Every Time
Your consumer’s data is always transmitted at 256-bit SSL encryption and encrypted at rest. Paired with our top-of-the-line bot protection, your contest will be protected from fraud and data breach.
UP NEXT IN THIS GUIDE:Shopper Marketing Solutions: What’s Included
Shopper Marketing Solutions: What's Included
When putting together a Shopper Marketing promotion there are many factors to consider. The first factor being what base promotion are you looking to run and direct shoppers to. There are three basic promotion types that are offered:
Once your brand has decided on a base promotion, you then decide on how you wish to engage consumers in store. While each leverages easily accessible mobile technology built into all smart-phones, there are major use differences between the three.
Text-to-enter campaigns allow easy entry to digital properties right from the customer’s phone without the need to download any third-party applications. By providing an SMS short code for customers to text, they are provided a quick link where they can easily register for your digital promotion.
Using the physical packaging, each consumer is provided with a unique digital access code. Consumers use these codes to unlock access to digital properties and the core promotional site. Once unlocked, consumers can register for the promotion and explore the rest of the site’s content.
Using either MMS entry or on-site upload, encourage consumers to submit a photo of their receipt for validation. Once the purchase is confirmed consumers are allowed promotional registration. Encourage repeat purchase by allowing multiple entries with each receipt validated.
UP NEXT IN THIS GUIDE:Shopper Marketing: Explore the Benefits
Shopper Marketing: Explore the Benefits
Launching a Shopper Marketing promotion is a great way to engage consumers in-store and transfer them to digitally owned properties. They give your brand the chance to incentivize purchase and spark consumer interaction all from the shelf.
In recent years, shopper marketing as transitioned from a predominantly in-aisle application to a digital landscape. By providing your consumers an easy means of entry, shopper marketing tools act as a great way to engage consumer in-store and online.
There are several different applications of digital shopper marketing, such as:
Shopper Marketing promotions generate high levels of engagement. Use heightened engagement to convert shoppers into consumers by collecting basic lead data upon promotion registration.
Influence Purchase Decisions
By including an expansive prizing, shoppers are incentivized to participate in your promotion. If a consumer feels like their chance of winning is accessible, then their purchase decision is likely swayed on their ability to win.
Spark Digital Interaction
Initiate digital interaction by funneling in-store traffic online. Surround your digital promotion with engaging content that converts physical consumers into digital followers.
Promote Consumer-Brand Relationships
Expanding your brand footprint outside of the aisle creates more touchpoints for consumer engagement.
UP NEXT IN THIS GUIDE:Generate Repeat Sales & Return Shoppers
Generate Repeat Sales & Return Shoppers
Create lifelong consumers from your initial promotion by using it to kickoff a consumer-brand relationship. Your shopper marketing promotion is a way to introduce shoppers to your product and show you’re invested in their product experience.
Ditch the BOGO campaign and increase profit margins on promotions
MarketingWeek reports that while traditional BOGO campaigns are proven to influence, they decrease profit margins and only provide as much incentive as there are eligible products.
Instead, running a receipt validation campaign in tandem with a digital promotion such as a sweepstakes or instant win game (or both!). Requiring the purchase of a specific product in exchange for a coupon and the chance to win big drives sales and increases profit margins on promotions.
Gamify purchases and chance with in-pack promotions
Elevate brand loyalty by making each purchase a new chance to win. Go beyond good price and great packaging by leveraging chance and excitement.
For many CPG brands the quality of your product is what gets people hooked, but getting them involved takes some extra effort. By making each purchase a chance to win, you engage the consumer beyond the product and give them an additional reason to re-purchase.
Connect purchases to profiling data
In addition to purchase verification, receipts contain powerful data about consumer habits and purchase behavior. Frequency, location and quantity (along with others) are all powerful data points for any CPG brand. Pairing this data with a simple set of fun profiling questions in the registration process and your brand suddenly has access to powerful zero-party data and consumer insights.