Visit Florida Campaign Overview

Visit Florida works with the state’s legislation and public funding to support a healthy tourism industry that attracts nearly 100 Million tourists every year. To increase tourism traffic, Visit Florida partnered with Realtime Media to design and implement a UGC Contest and Sweepstakes campaign. Each participant shared their favorite Florida moment on Instagram or Twitter with #SunshineMomentsContest and submitted it to the voting hub. Following social capture, users voted on their favorite moment to choose the winner of an incredible Florida vacation.

The Solution

Sweepstakes, UGC Contest, and PromoPick

A user-generated content contest combined with a sweepstakes helped Visit Florida generate social awareness and excitement for Florida vacations.

Visit Florida used PromoPick for recurring campaigns, to customize and engage potential customers as well as grow their social database for remarketing. UGC Contests encourage users to tell a story for the brand and interact for an exciting reward.



90% Registration Rate


16x Repeat Plays Per Person


3:1 Return Rate from Social Shares to Voting Hub