The Mission

  • Promote the Visit Florida brand
  • Boost tourism
  • Increase social following

Visit Florida Campaign Overview

Visit Florida works with the state’s legislation and public funding to support a healthy tourism industry that attracts nearly 100 Million tourists every year. To increase tourism traffic, Visit Florida partnered with Realtime Media to design and implement a UGC Contest and Sweepstakes campaign. Each participant shared their favorite Florida moment on Instagram or Twitter with #SunshineMomentsContest and submitted it to the voting hub. Following social capture, users voted on their favorite moment to choose the winner of an incredible Florida vacation.

visit-florida
visit-flororida-solution

The Solution

Sweepstakes, UGC Contest, and Promopick

A user-generated content contest combined with a sweepstakes helped Visit Florida generate social awareness and excitement for Florida vacations.

Visit Florida used PromoPick for recurring campaigns, to customize and engage potential customers as well as grow their social database for remarketing. UGC Contests encourage users to tell a story for the brand and interact for an exciting reward.

visit-flororida-solution

Overall Results

db-growth

Database Growth

90% Registration
Rate

sweepstakes-icon

Sweepstakes

16x Repeat Plays
Per Person

brand-awareness

Brand Awareness

3:1 Return Rate
from Social Shares
to Voting Hub

Choose Your Build

Flexible offerings that fit your timeline & budget, while still handling every detail.