Product launches are among the most important marketing events, especially when bringing a new ship with new adventures to sea! The Vacation of a Lifetime Sweepstakes leveraged a sweepstakes microsite with a fun profiling quiz to engage users with the facts about the new ship.
A custom digital experience is a memorable way to leave a lasting impression on users. A sweepstakes is a durable concept, bur Royal Caribbean layered in a fun quiz to enrich the user flow and boost time on site.
A profiling quiz on the Royal Caribbean sweepstakes led users down a dynamic experience based on how they answered each question. Each question aligned with a specific audience profile they were looking to use for segmenting their audiences.