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Maybelline’s New Product Launch Sweepstakes

While launching their new line of stay-all-day makeup that stands up to any adventure, Maybelline New York gave consumers a chance to enter for a chance to win big and score the complete Music Festival Muse Makeup Set.

The Solution

Branded PromoPick
Landing Page

Using the #RoadTripsForever hashtag, users could submit photos via Realtime Media’s integrated Twitter and Instagram APIs.

One2Many

Utilizing our One2Many social sharing integration, Maybelline enabled consumers to share the sweepstakes across social media for a chance to earn up to 10 additional entries.

Results

% of Registrants from One2Many Links

25%

E-Mail List Opt-Ins

4,500+