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Gray Line Campaign Overview

Gray Line has a rich history in the tourism business. As the world’s largest sightseeing company, it offers bus tours in over 700 locations across 6 continents. To promote their services, Gray Line worked with Realtime Media to design and execute the #FindAReasonToGo Instant Win and Sweepstakes. Users watched and/or shared a video to enter for a chance to win 1 of 8 once-in-a-lifetime trips. Following social capture, each user could play an educational instant win game to win a GoPro, Bose headphones, and more.

The Solution

Sweepstakes, Instant Win, and PromoPick

PromoPick sweepstakes and instant win games helped Gray Line feature powerful videos to engage consumers and to encourage users to interact with their brand.

Gray Line used PromoPick for customizing campaigns, to engage potential customers and grow their database for remarketing. Instant win games encourage visitors to engage with the brand and reward them with smaller prize.

Results

DATABASE GROWTH

Over 25k Registrations

ENGAGED USERS

16x Repeat Plays Per Person

BRAND AWARENESS

1/4 Million Game Plays

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Products Featured

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    Campaign Types

    Sweepstakes

    Use a sweepstakes to generate leads, activate current customers, and fortify your data.

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    Contests

    Create a criterion for entries and drive actions from your customers with a contest.

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    Social / UGC

    Encourage content creation with prizes. Collect, screen and curate entries for your brand story.

    Let's go
    Instant Win Games

    Instantly gratify your customers with rewards to create a cycle of repeat engagement.

    Let's go
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    Explore The Difference

    PromoPick Layouts

    An Amazing, Low-Cost
    All-in-One Solution

    • Full Legal Administration and Insurance
    • Sweepstakes, Contests and UGC Options
    • Dedicated Project Manager
    • Quick-to-Market – Launch within 5 Days
    • 7 Flexible Page Layouts
    • Standard Add-Ons
    • Standard Tracking and Reporting

    Custom Promotions

    Superior Value to Create
    a Rich Experience

    • Full Legal Administration and Insurance
    • Sweepstakes, Contests and UGC Options
    • Dedicated Project Manager
    • Accelerated Build Timeline Available
    • Completely Custom Page Layout & UX
    • Innovative Engaging Add-Ons
    • Customized Tracking & Advanced Reporting
    • Custom User Flow & Multi-Phase Content Hubs
    • Custom-Designed Interactive Games
    • Advanced API Integrations