Gray Line Campaign Overview

Gray Line has a rich history in the tourism business. As the world’s largest sightseeing company, it offers bus tours in over 700 locations across 6 continents. To promote their services, Gray Line worked with Realtime Media to design and execute the #FindAReasonToGo Instant Win and Sweepstakes. Users watched and/or shared a video to enter for a chance to win 1 of 8 once-in-a-lifetime trips. Following social capture, each user could play an educational instant win game to win a GoPro, Bose headphones, and more.

The Solution

Sweepstakes, Instant Win, and PromoPick

PromoPick sweepstakes and instant win games helped Gray Line feature powerful videos to engage consumers and to encourage users to interact with their brand.

Gray Line used PromoPick for customizing campaigns, to engage potential customers and grow their database for remarketing. Instant win games encourage visitors to engage with the brand and reward them with smaller prize.



Over 25k Registrations


16x Repeat Plays Per Person


1/4 Million Game Plays