Maybelline wanted to quickly attract new leads for their Garnier division of consumer products. In addition, they aimed to gather data about current customers. Working directly with Realtime Media, Garnier was able to achieve their goals and attract fans using a prize package of hair and skincare products.
Using Realtime’s PromoPick solution, entrants were prompted to enter additional information and questions about themselves that directly feeds Garnier’s marketing database with insights about their audience.
To further increase reach and engagement, entrants to the promotion were rewarded for referrals. New users that registered through a friend’s shared link would reward the original entrant a bonus entry per referral.
