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Fossil Q’s Smart Watch Design Contest

In an effort to increase excitement for the upcoming Q Smart Watch release, Fossil launched a multi-phase contest. Consumers were encouraged to download a template and submit and vote on user-created smart watch digital face designs.

The Solution

Multi-Phase Contest Rollout

With multi-phase voting and entry, consumers were encouraged to come back and vote through multiple rounds of finalist selection.

User Generated Design Contest

Users were invited to earn a chance to be voted as the winner of the contest by submitting a custom watch face design for the upcoming Fossil Q Smart Watch.

Results

GALLERY VOTES

1900+

REGISTRATIONS FROM SHARED LINKS

45%

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