In an effort to increase excitement for the upcoming Q Smart Watch release, Fossil launched a multi-phase contest. Consumers were encouraged to download a template and submit and vote on user-created smart watch digital face designs.
Multi-Phase Contest Rollout
With multi-phase voting and entry, consumers were encouraged to come back and vote through multiple rounds of finalist selection.
User Generated Design Contest
Users were invited to earn a chance to be voted as the winner of the contest by submitting a custom watch face design for the upcoming Fossil Q Smart Watch.