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Essie’s Nail Polish Day Photo Contest

To celebrate National Nail Polish Day, Essie gave consumers to share a picture of their “favorite mani“ for a chance to win daily prizes and be entered to win win a grand prize of 100 nail polishes.

The Solution

Custom Filter Generator

Using our image upload and filter generation features, Essie branded uploaded photos with a custom filter and the ability to share and save their photos.

UGC Image Gallery

Using a standard image gallery, Essie was able to display entries on the promotion pages while screening and share all contest entries in the background using our Admin Tool.

Results

TOTAL UGC SUBMISSIONS

3,300+

TRAFFIC FROM REFERRAL LINKS

55%