Essie Campaign Overview

For over 30 years, Essie has been the favorite nail polish choice of millions of women. Essie wanted to promote the Retro Revival collection of nail polish, Essie worked with Realtime Media to design and implement a PromoPick Instant Win and Sweepstakes.

Each user entered a sweepstakes to win 100 shades of Essie nail polish for one lucky winner. Following email capture, each user played a tumbler instant win game for a chance to take home a collection of 6 Retro Revival nail polish colors for 100 different winners.

The Solution

Sweepstakes, Instant Win, and PromoPick

A sweepstakes with an instant win game overlay helped essie generate awareness and excitement for their re-launch of a retro collection of colors.

Essie used PromoPick for recurring campaigns, to engage potential customers and grow their database for remarketing. Instant win games encourage visitors to engage with the brand and reward them with a fun digital interaction.



60,000+ Registrations


280,000+ Game Plays


Over 150k Site Visits