Essie Campaign Overview
For over 30 years, Essie has been the favorite nail polish choice of millions of women. Essie wanted to promote the Retro Revival collection of nail polish, Essie worked with Realtime Media to design and implement a PromoPick Instant Win and Sweepstakes.
Each user entered a sweepstakes to win 100 shades of Essie nail polish for one lucky winner. Following email capture, each user played a tumbler instant win game for a chance to take home a collection of 6 Retro Revival nail polish colors for 100 different winners.