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Essentia Water’s SMS-Entry Sweepstakes

Consumers were encouraged to visit a participating store and text a unique code located on a sign to enter the sweepstakes. Consumers could also visit the sweepstakes landing page to read the rules and discover the participating stores in their area.

THE SOLUTION

Omni-Channel
Sweepstakes Entry

SMS Sweepstakes Entry

To allow for easy sweepstakes enrollment, Essentia printed unique entry codes on bottles of water. Those codes, once sent to a custom SMS-short code, allowed customers to unlock access to the sweepstakes right from their mobile device.

Custom Landing Page

A custom landing page was created as a way to engage customers after they entered the sweepstakes funnel. Providing customers with a chance to discover the location of participating stores, customers were also encouraged to visit Essentia on social and learn more.

Results

Sweepstakes Entries

6,000+

Landing Page Visits

Over 1k