Shoe manufacturer Clarks is well known for their state-of-the-art technology, making “smart-casual” shoes. Clarks wanted to promote their Fall/Winter collection of boots, Clarks worked with Realtime Media to design and execute a PromoPick Sweepstakes and Instant Win Game which lived on a separate microsite. The game instantly rewarded some lucky players with gift cards and encouraged sharing across social platforms. Following social capture, each user who played was entered to win a shopping spree.
- Promote the Fall/Winter boots collection
- Drive views of branded video content
- Engage current & potential users
Users were incentivized to continuously participate in the sweepstakes through repeat game entries that drove 66% returning rate to the campaign landing site. Clarks’ video content based on the user profile increased brand and product awareness.
Clarks used PromoPick for recurring campaigns following this, to engage potential customers and grow their database for remarketing. Instant win games encourage visitors to engage with the brand and reward them with a smaller prize.