Clarks Campaign Overview
Shoe manufacturer Clarks is well known for their state-of-the-art technology, making “smart-casual” shoes. Clarks wanted to promote their Fall/Winter collection of boots, Clarks worked with Realtime Media to design and execute a PromoPick Sweepstakes and Instant Win Game which lived on a separate microsite. The game instantly rewarded some lucky players with gift cards and encouraged sharing across social platforms. Following social capture, each user who played was entered to win a shopping spree.