18Birdies Campaign Overview
In the founding phases of their app launch, 18Birdies was looking for a way to acquire new signups, keep users engaged, and get them to share the app with friends.
The in-app solution we built for them is centered around earning “Golf Bucks” for taking actions within the app. In this case, playing rounds of golf and tracking stats using the app. “The more you play, the more you earn!”
What 18Birdies was looking to do:
- Promote the latest app additions
- Generate new fans and users
- Increase presence in virtual golf community
- Drive in-app engagement