Seven Strategic Holiday Contest & Sweepstakes Ideas
Insider Tips from our Experience & Promotions With the holidays in view, many brands are planning their strategies for capturing consumer attention in the midst of a merry…
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Expanding Your Audience & Data with a Personalized Prize Strategy
We all love to win. That’s why contests and sweepstakes are such effective marketing tools. The chance to win a prize grows audiences, builds enthusiasm and engagement, and…
Prize Strategy: Digital or Physical?
The success of a contest or sweepstakes is heavily influenced by its prize pool. After all, it’s the prize that motivates customers to answer your questions, take a…
How to Amplify Promotions with Social Media
The prizing is set, the contest or sweepstakes is designed, and the microsite is being built. It’s time to consider how leveraging social media can drive interest and…
