Why 2022 Was the Year to Personalize Digital Promotions: 5 Trends
In 2022, we saw marketers increasingly utilize digital promotions — such as sweepstakes, instant win games and contests — to create custom brand experiences for consumers. In today’s…
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Seven Strategic Holiday Contest & Sweepstakes Ideas
Insider Tips from our Experience & Promotions With the holidays in view, many brands are planning their strategies for capturing consumer attention in the midst of a merry…
Expanding Your Audience & Data with a Personalized Prize Strategy
We all love to win. That’s why contests and sweepstakes are such effective marketing tools. The chance to win a prize grows audiences, builds enthusiasm and engagement, and…
Prize Strategy: Digital or Physical?
The success of a contest or sweepstakes is heavily influenced by its prize pool. After all, it’s the prize that motivates customers to answer your questions, take a…
