Phase 2 of Maximizing Holiday Promotions: Converting Consumers
In our previous blog, we explored Phase 1: Acquisition, where brands focused on gathering valuable consumer data. Now, we move on to Phase 2: Conversion. During this short,…
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Phase 1 of Maximizing Holiday Promotions: Acquiring Consumer Data
When the holiday season approaches, brands gear up to make the most of their promotional marketing strategies and advertising spend. To effectively engage consumers and drive sales, it’s…
Why 2022 Was the Year to Personalize Digital Promotions: 5 Trends
In 2022, we saw marketers increasingly utilize digital promotions — such as sweepstakes, instant win games and contests — to create custom brand experiences for consumers. In today’s…
