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Instant Win Games: How a Sweepstakes Agency Drives Repeat Engagement

Spin a wheel, match cards or play tic-tac-toe. It’s a low-commitment, almost no-commitment way to earn a prize. It’s an instant win game, one of the most effective ways  to drive repeat engagement. Why is that important? Isn’t it enough to have your consumer register once — collect their information — let them play your game and move along? It’s enough for first-party data…