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Sweepstakes Promotion: They Enter, You Win

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The business world functions through value exchange. A simple example of this would be the transaction of money for goods and services. An advanced example of this would be the implementation of a loyalty program to incentivize re-engagement. The premier example of value exchange, however, would be the marketing strategy that is a sweepstakes promotion: a back-and-forth, give-and-take relationship between customer and company where both benefit.…

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Successful Sweepstakes Management: a Guide

A hypothetical: You have the not-so-simple task of increasing acquisition, retention and engagement for your company. Deciding against traditional advertising, you choose to run a sweepstakes campaign. With…