The prizing is set, the contest or sweepstakes is designed, and the microsite is being built. It’s time to consider how leveraging social media can drive interest and participation in your promotion. Even contests and sweepstakes that are not hosted on a social platform can benefit from the strategic use of social media to build awareness, increase engagement and garner additional entries. Here are…
The holiday marketing journey unfolds in phases, each playing a crucial role in having success. In Phase 1- Acquisition, saw brands diligently collecting invaluable consumer data. In Phase…
In our previous blog, we explored Phase 1: Acquisition, where brands focused on gathering valuable consumer data. Now, we move on to Phase 2: Conversion. During this short,…
When the holiday season approaches, brands gear up to make the most of their promotional marketing strategies and advertising spend. To effectively engage consumers and drive sales, it’s…
As the back-to-school season approaches once again, it’s essential for brands to revitalize their marketing efforts and capture the attention of eager consumers. This year, let’s explore three…
