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How to Select a Social Media Contest Platform

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Today’s technology has left us with no shortage of options. The question is no longer: What do I do? The question is: Which one of a hundred ways do I do it? Digital advertising is no exception to this rule. With Facebook, Twitter, Instagram, Snapchat, Pinterest, Google Plus and LinkedIn, the modern marketer looking to capitalize on a contest has an important choice to…

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Why Social Media Brand Activation Matters

A sale begins when a consumer discovers your brand. Whether it’s through a discarded newspaper clipping or a calculated commercial strategically broadcast to target their specific demographic —…

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Successful Sweepstakes Management: a Guide

A hypothetical: You have the not-so-simple task of increasing acquisition, retention and engagement for your company. Deciding against traditional advertising, you choose to run a sweepstakes campaign. With…