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Successful Sweepstakes Management: a Guide

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A hypothetical: You have the not-so-simple task of increasing acquisition, retention and engagement for your company. Deciding against traditional advertising, you choose to run a sweepstakes campaign. With it, you hope to attract new customers who will form a relationship with your brand through incentivized interaction — crossing acquisition, retention and engagement off your list in an effective, efficient way. But it’s not effortless. […]