Instant Win Games: How a Sweepstakes Agency Drives Repeat Engagement
Spin a wheel, match cards or play tic-tac-toe. It’s a low-commitment, almost no-commitment way to earn a prize. It’s an instant win game, one of the most effective ways to drive repeat engagement.
Why is that important?
Isn’t it enough to have your consumer register once — collect their information — let them play your game and move along? It’s enough for first-party data acquisition, but the continuation of that relationship depends on repeat engagement. A sweepstakes agency fosters that relationship through smaller daily prizes. We helped New York & Company do exactly that.
A templated PromoPick sweepstakes and instant win game, New York & Company’s Rock the Sweeps campaign was successful in bringing consumers back again (x5) to repeatedly engage with their brand.
The promise of a trip to New York City and a $2,500 shopping spree attracted consumers to their sweepstakes, while the chance to win a series of gift cards sustained interest.
From this NY@Co. saw:
Our sweepstakes agency offered a tumbler instant win game, but the format is flexible, relevant to a brand’s image and goals.
- Spin & Win
- Memory Match
- Three Card Flip
- Scratch & Win
Repeat engagement can be a difficult proposition, but with the latest digital promotion technology it’s easier than ever for companies to connect, move their audience to action and strengthen the brand/consumer bond.
As the leading sweepstakes agency in North America, Realtime Media has been innovating engagement solutions for over 20 years, at the lowest cost. Since the first Instagram contest ever run, we’ve been pioneering promotions.
To view the recent advances in our industry, give this blog a read. For a consultation on improving engagement through a sweepstakes agency, call 484.709.1400, free of charge.