Consumer promotions are a way to effectively attract new customers and grow your customer base. Consumer perceptions are increasingly impressionable, especially with mounting consumer expectations of a personalized experience. Even small changes in marketing efforts that utilize promotions can significantly impact consumers’ interest and purchase decisions.
Understand How Your Consumers Shop
Determine CPE Spend
Implement Promotions at Critical Consumer Journey Points
In-store and online consumer activation are commonly overlooked by marketers for fear of the unknown. When it comes to execution, spend, and return on investment, it can seem overwhelming to handle it all. Luckily, Realtime Media can manage every aspect of executing your CPE tactics, and make it easy too. According to McKinsley, “optimizing consumer promotions and engagement (CPE) can help companies realize up to 10 to 30 percent savings in marketing spend. “The power to improve loyalty, consumer engagement, and marketing spend lies in optimizing CPE tactics:
- Gift with Purchase
- Receipt Validation
- Instant Win Games
- User-Generated Content Contests
Maximizing CPE efforts first start with understanding how your consumers shop, then determining your CPE spend. Finding out your CPE spend is critical to uncovering how, and where, to get more out of promotional marketing. Implementing tactics, such as promotions, at the key points of the consumer journey gives you insight to where to best meet your consumer.
In order to have effective CPE campaigns it’s important to put the consumer first, which means creating a stimulating consumer journey. Above all else, promotions are a fun and exciting experience for your consumer. At Realtime Media, we’re a full-service agency. So we can help every step of the way. From strategy, to sweepstakes and contest rules and regulations to building digital experiences and fulfilling prizes to winners. We’re an end-to-end one stop shop for building brand loyalty through consumer promotions and engagement.
If you’re interested in learning more about Realtime Media’s Loyalty Program, Request a Demo Today!