Gamification Marketing
What Actually is Gamification? Gamification is the process of incorporating game mechanics into the user experience to influence consumer behaviors. Gamified consumer experiences can exist at nearly every…
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Why it Matters: The Difference Between Sweepstakes and Contests
Who doesn’t love free stuff and being rewarded? One of the best ways to attract attention to your business is to offer the chance to win something for…
Instant Win Games: How a Sweepstakes Agency Drives Repeat Engagement
Spin a wheel, match cards or play tic-tac-toe. It’s a low-commitment, almost no-commitment way to earn a prize. It’s an instant win game, one of the most effective…
