Contests and sweepstakes are proven ways to build brand loyalty and engagement while meeting strategic marketing goals, such as acquiring first-party data or supporting a product launch. Tying a promotion into the summer season — which often connotes feelings of freedom, adventure or relaxation — can increase positive brand associations while keeping your products top of mind and brand relevant.
Looking for ideas? We’ve got you covered. Here are five successful promotions brands can use to connect their product with the spirit of summer:
“Show Us Your Travel” UGC Contest
Weekend getaways, family vacations and road trips are especially popular during the summer months, and a user-generated content contest creates a fun opportunity to tie your product into their travel experience. Consider asking entrants to snap a photo with your product on their journey and post it to Instagram or Twitter for a buzz-worthy social media contest. This type of promotion works especially well for CPG brands.
Get that Summer Vibe with Concert Giveaways
Nothing captures the feeling of summer like a concert, and many brands look to enhance the concert experience through a promotion. One client, an adult beverage brand, introduced its new summer product with a sweepstakes offering VIP experiences to a popular concert tour.
Tickets or exclusive experiences are popular prizes, but brands can also engage concert attendees through an SMS text-to-win campaign held during the concert itself. In partnership with the performers, brands can invite audience members to text a short code to a specific number and select the winners during the event. Prizes could be gift cards, artist merchandise or even a backstage pass.
Host a Summer Holiday Recipe Contest
Not everyone associates summer with the beach, but they can relate to the holidays — and food — of summer. Memorial Day, Father’s Day, 4th of July and Labor Day are fun tie-ins for a recipe contest, where you invite users to share their favorite barbecue, grill or picnic recipe using your product.
Offer Summer Swag with a Sweepstakes
You don’t need to be a food or beverage brand to host a summer giveaway. A sweepstakes can be an easy way to connect any brand to summer, especially if the prizing feels seasonal. New grills, popular coolers, travel money, beach equipment and unique overnight stays are fun ways to tap into the feeling of summer adventure.
Celebrate the Season with an Instant Win
One way to surprise and delight a customer? Give them a chance to win something fun! For CPG brands, we recommend printing a QR code that leads to an instant win game right on the packaging or using in-store displays for the consumer to scan and play immediately after purchase. Instant Win promotions can be especially useful for brands competing in aisles where consumers search for snacks, drinks and other products frequently enjoyed in warm weather.
Relevant prizes and fun themes can be a great way to spark your audience’s interest and drive entries to your contest or sweepstakes. If you want more inspiration, click on over to our case studies to see how we’ve helped brands like Netflix, LG, Walmart, Hershey’s and Maybelline connect with consumers through memorable promotions and prizes.