Solutions

Overview | Promotions | Database Management | Email | CAN-SPAM

OVERVIEW

Designed to help you build brand awareness and increase revenue while complying with new and emerging regulations, RealTime Media's compliance-based marketing (CBM) solution is comprised of three primary service offerings: Promotions, Email, and Data Management. Together, these services offer our clients a total integrated solution, but can be utilized individually or in combination depending on the specific needs of your organization.


About Compliance-Based Marketing™

Compliance-Based Marketing (CBM) is a new mastery that focuses on maximizing your marketing dollars while complying with rapidly changing local, state, federal, and international laws, such as:

• CAN-SPAM Act of 2003 • State Promotional Laws
• FDA Regulations • State Privacy Laws
• HIPPA Regulations • IRS Regulations
• COPPA Regulations • International Promotional Laws

These new and emerging laws have changed the face of online marketing, setting stringent guidelines backed up by substantial fines and other penalties for non-compliance. With a deep understanding of the dynamics of this continually evolving regulatory environment, and an unmatched ability to harness the power of interactive technology, RealTime Media is recognized as North America’s leading CBM specialist.

Acquire, Activate, and Retain

We help our clients drive top-line revenues and bottom-line profits by providing solutions to acquire, activate, and retain consumers, while adhering to all legal regulations:

PROMOTIONS

RealTime Promotions

RealTime Promotions are designed to acquire more visitors to your online channel, activate more users to purchase, and retain long-term profitable relationships with existing customers. The types of promotional campaigns RealTime Media offers include:

• Instant-Win Promotions • Custom Contests
• Sweepstakes • Wireless
• Loyalty Campaigns • Instant Messaging
• Watch and Win •Digital Coupons
• Tell-A-Friend  

Promotional Support Services

RealTime Media’s strategic, creative, and project management expertise, combined with industry-leading technologies, provides the foundation that makes our promotions an all-in-one solution. The following are services RealTime Media offers to support our promotional campaigns:

• Strategic Planning and Development • Technology Implementation
• Creative Services • Fulfillment Services
• Project Management • Reporting and Analysis
• Legal Services and Administration • Insured Prize Promotions

DATABASE MANAGEMENT

RealTime Database Management

RealTime Media’s Database Management is a flexible frontline marketing database that integrates data from our email, website, promotional, and research consumer touch points, providing:

• Immediate Data Segmentation • Depth of Consumer Profiling
• Secure Integration with Client Database(s) • Audience Profiling Management
• Increased Capacity to Handle High Volumes of Information • Personalization to the Consumer

Collecting valuable information about your target market, our Database Management solution helps you develop a one-to-one relationship with your audience. Loyalty is the goal, where not only does your audience retain involvement, but they willingly tell other people about your company.

Value-Added Database Management

RTM’s Value-Added Database Management solution relates to all facets of compliance-based marketing. This range of services includes audience profiling and analytics, tracking opt-in/opt-out information (CAN-SPAM), as well as “scrubbing” and consolidating data … providing synchronization of data, system speed and stability, improved response time and up-time, and a greater capacity to handle high volumes of information.

RealTime Audience Profiling Management System (APM)

RTM’s Audience Profiling Management System (APM) provides immediate data segmentation, depth of consumer profiling, and personalization to the consumer, helping to drive consumers to brand purchase and awareness. Loyalty is the goal, where not only does your audience retain involvement, but they willingly tell other people about your company.
 

RealTime CAN-SPAM Solution (RCSS)

In the past, companies have typically had to treat consumer email opt-in/opt-out as an “all or nothing” proposition. But with RealTime CAN-SPAM Solution (RCSS) in place, individual brand managers can create and maintain effective one-to-one relationships with consumers, all within a legally compliant methodology that works for everyone. By capturing all opt-in information into one relational database and managing the unsubscribe process via web and email for all interaction with the targeted audience, this solution builds defined standards and creates uniformity across all brands.

EMAIL

RealTime Email Management System (REMS)®

RealTime Media is proud to offer its own email campaign services system, REMS® (RealTime Email Management System). Developed by RealTime Media to meet the varied needs of complex, dynamic, multi-phase email marketing programs, REMS can manage unique blast, triggered event, brand adherence, and ongoing newsletter programs. The REMS system features daily and custom detailed tracking and reporting of:

• Total Sends • Unsubscribes
• HTML Message Opens • Click-Throughs
• Delivery Failures • Out-of-Office Responses

CAN-SPAM

RealTime CAN-SPAM Solution (RCSS)

In response to the CAN-SPAM Act of 2003, RealTime Media has developed an effective solution for managing opt-in/opt-out registrations across multiple platforms including online, call center, and offline fulfillment vendors. This solution allows corporations with “siloed” brand databases to continue electronic marketing while maintaining compliance with the CAN-SPAM Act of 2003.