CompanyABOUT RTM
RealTime Media combines creativity, technology, and regulatory expertise to create highly effective Compliance-Based Marketing™ (CBM) campaigns for Fortune 500 companies. Calling upon a series of proprietary tools and methodologies, RealTime Media can quickly and effectively launch Compliance-Based Marketing campaigns for corporate clients or their advertising agencies. Our expertise enables us to manage every aspect of the project from strategic and creative concept, to design and implementation, to administration of all legal aspects … including complete reporting and fulfillment services on the backend. Find out more about Compliance-Based Marketing.
Founded in 1993, RealTime Media pioneered the concept of online promotional marketing, including sweepstakes, instant-win games, custom contests, and online loyalty programs, as well as integrating digital coupon technologies. We also offer clients an industry-leading solution for managing email campaigns, enabling immediate compliance with the CAN-SPAM Act of 2003. RealTime Media has delivered over 1,000 Compliance-Based Marketing campaigns for the Fortune 500.
INDUSTRY FIRSTS
Bringing traditional promotional tactics into the digital age, RealTime Media has established a history of many industry firsts:
- First "Scratch and Win" instant win game
- First implementation of a Tell-a-Friend component in promotions
- First syndicated instant win game
- First $20 million online jackpot
Over this time, RealTime Media has successfully delivered:
- Over 1,000 online promotions for more than 140 clients
- Over 40 million total game plays
- Over 23 million participants
TEAM BIOGRAPHIES
Bill Reilly, CEO
Bill Reilly brings more than three decades of leadership experience to RealTime Media, and a well established record of successfully growing sales within professional service businesses. Managing RealTime Media’s overall strategic direction and tactical initiatives, Bill is focused on the company’s continued expansion as the nation’s premier provider of Compliance-Based Marketing™ (CBM) solutions.
Prior to joining RealTime Media, Bill served as Chief Operating Officer for Checkpoint Systems, Inc. (NYSE: CKP), a company that develops, markets, and manufactures integrated systems and software for asset tracking, RFID, and security applications. As the COO, he was in charge of worldwide operations that included field sales and service, research and development, supply chain, and manufacturing. Through a combination of internal growth initiatives and numerous acquisitions, Bill helped to increase Checkpoint’s revenues from $35 million to $650 million annually, and transform the domestic company into a global enterprise.
Bill had previously served as Executive Vice President for Checkpoint, a role in which he was responsible for 31 subsidiaries around the world, directing over 800 sales people and 1200 customer service personnel. And as Senior Vice President, Bill successfully launched and developed sales subsidiaries in both Asia and South America. Prior to joining Checkpoint, Bill held senior management positions at Mulitone Electronics and Minolta Corporation.
Brian Stevenson, Vice President, IT
Brian comes to RealTime Media with over 12 years of experience in consulting as a Senior Technical Project Manager and Architect. During this time he has completed million-dollar scale projects for clients such as AIG Insurance, Solucient, Blackwell Publishing, Aspen Publishing, and many others. Brian received his B.A. in Mathematics and Computer Science from St. Joseph’s University and has accumulated multiple technical certifications.
Jodi Kerr, Senior Director of New Business Development
Jodi’s experience in the marketing and advertising business spans more than a decade, in which time she has established herself as a leader in driving sales and new business development. Throughout her 5-years with RealTime Media, Jodi has also been instrumental in building strategies and integrating new technologies into major brand campaigns for clients such as Kodak, AOL, MasterCard, Maybelline, and Garnier. Before joining RealTime Media, Jodi spent nearly five years at PHILADELPHIA Magazine working as Category Manager of the Real Estate, Retirement, and Travel industries, where she was responsible for an annual sales budget of $1.5MM. Prior to this, she spent two years at a technology and retail-based advertising agency servicing national business-to-business and retail accounts. Jodi graduated from Gettysburg College in 1992.
Eric Ruth, Director of Business Development – Pharmaceutical Markets
Eric, an experienced marketing executive with eight years focused on developing and managing digital marketing strategies and integrated marketing campaigns, manages RTM’s Pharmaceutical Division. Prior to RealTime Media, Eric was the VP of Corporate Development at RNCI, where he developed strategies for coordinated marketing programs that focused on the media industry. A graduate of the University of Massachusetts, Eric spent the initial twenty years of his career in corporate finance, mergers, and acquisitions.
